When you see people in any public area these days and there’s a good chance you’ll see someone browsing the web on a smartphone such as iPhone or Android. Actually, one fifth of the population accesses the internet every day and that number is on the increase.
In order to provide this rapidly growing base of mobile web users with an optimal experience, increasing number of website owners are pursuing mobile websites ensure that their website is optimized for smartphone display. If the increasing number of mobile web users alone isn’t motivation enough to persuade website owners to embrace the mobile web, there are also a number of advantages worth considering.
Enriched User Experience
Mobile websites are specially designed for handheld devices – nobody wants to browse a desktop website on their smartphone! Research on mobile website indicates that mobile-optimized websites considerably improve user experience and satisfaction, which makes a positive impression when it counts.
Faster Download Speed
Mobile websites are specially designed for mobile standards and best download speed, which means less waiting and more browsing.
Engagement and Context
A mobile website allows you to instantly engage users with mobile-specific features such as click-to-call, mapping functions. Moreover, if you’re a local business, mobile is predominantly significant as more and more visitors will find your site through location-aware technology that connects users to your website when they are in close geographic proximity.
Improved Search/SEO performance
A mobile website provides improved rankings on mobile-friendly search engines such as Google and Yahoo, and also allows placement in a growing number of mobile and local directories.
Portability and Connectivity
A mobile website can be accessed everywhere, any time. This level of persistent connectivity provides an unparalleled opportunity to connect with target audiences in new ways, wherever they may be.
Is your business Mobile ready and geared up for the Mobile world?