Master Card is exploring with a smart phone app which allows people to confirm their identity and authenticate online transactions via their selfie, a facial scan.
“ The new generation, which is into selfies…I think they’ll find it cool. They’ll embrace it, ” said Ajay Bhalla, security expert at the American financial services company Master Card.
The users will have to download the Master Card phone app and at checkout they will be asked to hold up their phone to stare and blink at it.
Currently, users have the option of “Secure Code”, which requires a password while shopping online. But, there is a chance that password can be forgotten, stolen or intercepted.
Master Card is launching a small pilot programme involving 500 people that uses finger prints but also facial scans to verify online transactions, ‘CNN MONEY’ reported. A pop-up will ask people, for authorization to select the option of fingerprint or facial scan, after they buy something. The facial recognition users will be asked to stare at the phone and blink once.
Master Card’s security researchers believe that selfie, the facial scan is the best way to prevent the robber from fooling the system.
Bhalla said Master Card is also experimenting with voice recognition, so people can simply approve an online transaction by speaking to their phone. Master Card is also working with a Canadian firm, Nymi, to develop technology that will approve transactions by recognizing a person’s unique heartbeat.
But for now, it’s the trial of facial and fingerprint scanning to look out for — you might be using your face/selfie to make your next online purchase.
This post was posted by Daizy for DMG Weblabs, Toronto. DMG Weblabs is a Toronto based web design company specialized in creating SEO web sites and mobile ready websites.
Source: http://timesofindia.indiatimes.com/tech/tech-news; http://www.therakyatpost.com/world/